Social Media Strategist | Writer | Mom | Aspiring Naturopath
Recognized by the City of El Paso as a ‘Social Media Shining Star’, Crysti Couture is a social media strategist, trainer and speaker certified by the National Institute for Social Media. She has been actively immersed in social media since 2006, and in that time has helped businesses and nonprofits of all sizes better connect with their customers and target audiences.
In addition to being responsible for leading all aspects of Visit El Paso’s social media and multimedia strategy, Crysti has been a speaker on social media for a variety of professional events and organizations, such as Femfessionals, the El Paso Business Conference and Expo, and for the El Paso Community Foundation. She has also personally trained several dozen local attractions and nonprofits in social media, giving them the building blocks to creating a more compelling and effective presence online.
Earlier in her career, she wrote for El Paso Times, Fusion Magazine, and 915Lifestyle.
During her free time, Crysti enjoys running, researching local history, painting, and spending time with her fiancé, son, and two dogs. She also serves on committees for the Texas Trost Society and the Paso Del Norte Health Foundation.