There are a number of issues facing businesses these days. One is the fact that there are trillions and trillions of web pages out there. Some organizations put out millions of pages alone. And if you think about it, that number is absolutely staggering. How in the world can you break through in any sort of category, no matter how niche you are? The fact of the matter is, when you think about James Brown marketing, you have to think of really getting into a situation with your demographic and market, in a way that’s intimate, whilst making sure that you monetize the most amount of traffic as you possibly can. And that’s just the state of web affairs these days. The competition has really never been better manifested in this utterly visual way than it is and has been on the web, with all of the analytic that you can do these days.