Social Media

We don't have a choice on whether we DO social media, the question is how well we DO it.

Erik Qualman
Try This: The NEW Twitter Dashboard

Try This: The NEW Twitter Dashboard

Twitter is one of those platforms that has always managed to expand and with the new Twitter Dashboard it manages to finally offer the business users some much needed features. It’s the complete tools that companies need in order to schedule tweets, manage them and get a much better insight of what is said about […]

Quick Look at Instagram For Business

Quick Look at Instagram For Business

Instagram is hugely popular nowadays and has only increased its user base with the recent merging with Facebook. Instagram is great; the platform has been very friendly for organic growth and is visually inspiring, but until recently, it hasn’t been completely intuitive for business marketing. Well, that missing feature has just arrived with Instagram for Business! […]

Pose, Point, Click, Vaboom!

Visit El Paso wasn’t looking for a photographer / videographer when they hired me, but as my position has evolved, having training in these disciplines benefits the brand and gives me valuable experience! Emily Martin Loya, a wonderful colleague of mine who does meaningful work over at El Paso’s PBS Station, recommended Robert Tibuni as a photography teacher after […]

My #SocialMedia work just won a State award!

I just won a state award by the Texas Association of Convention and Visitor Bureaus for my social media work for Visit El Paso! Hearing the Sales Director’s make that announcement during today’s employee meeting today really made my day! I recently lost a local popularity contest – the What’s Up Best of the Best – in the […]

When Does the Personal Branding End?

Quick answer: NEVER. Working in social media has taught me a lot in the last few years – the most recent lesson I’ve learned is to not neglect your personal brand. When I began to work at Visit El Paso, I decided to put all of that on the back burner – after all, my personal […]