How To Stretch Your Content Without Overstretching Yourself
Facebook, Twitter, YouTube, LinkedIn, and the like have changed the way people market their efforts online. This is particularly true when it comes to the use of content marketing, live video, pre-taped programs, and multimedia events. The power of social media forums is such that you can reach a very broad audience with your efforts.
However, too many people are not getting the full use of the content they create because it is only seen once or perhaps only used in one or two different sites. In order to get the most out of what you create, it needs to be seen across the broadest spectrum of your outlets. Basically, you will need to repurpose what you have made in order to stretch the content across the social media landscape.
What is Repurposing?
Let’s take for example that you created a Facebook live video to help market your business. Once the video is over with, it can be saved and stored which is highly recommended. This is because too many people do not repurpose the video for other formats which can help broaden their target audience. Basically, while many people have more than one social media account, there is a considerable difference in which accounts people actively use.
By repurposing video or content that you used in one format so it can be shown in others, you are really stretching out the full possibilities of the content that you have created. A live video you made on Facebook for example can be used on YouTube, Vimeo, or many other formats where it can reach new audiences. It’s getting the most bang for your efforts when you stretch what has been created to other formats.
How to Save Your Facebook Live Video
It’s fairly simple to save your Facebook live video, all you need to do is log into your Facebook profile, find the video tab and click on “Videos”. This will show you a list of videos that you have created on Facebook. Simply click on the thumbnail of the video and hit “Options” which will show the menu to download it to your mobile device or computer. Simply click the option to Download, right-click. “Save Video As” and it will now download as an MP4.
You can now take that saved video and put it on your webpage, YouTube, Vimeo, and many other places and get the most use out of it. By maximizes the number of places where your video can be seen, you increase the number of people that will view what you have to offer. You should post them all at the same time so that any overlap is minimized.
By repurposing the videos that you have created, you can get the most out of your social media accounts. This will assist you considerably with your content marketing efforts in multimedia formats that can be placed on Twitter, Facebook, and many other places on the web.